NES Business Studies Practice Test 2025 – Comprehensive All-in-One Guide for Exam Success!

When selling antiques through an online auction house, one of the primary advantages is the greater market reach. Online auction houses typically have a large, established user base that attracts buyers interested in a wide variety of items, including antiques. This platform allows sellers to access a global audience, which significantly increases the chances of finding interested buyers compared to a separate website that would need extensive marketing efforts to attract visitors.

While lower startup costs are a valid consideration when comparing selling methods, they do not encompass the overall strategic benefits of using an established online auction platform. Such platforms often come with built-in traffic and consumer trust, which can facilitate quicker sales and higher visibility for unique antique items. Building a separate website would demand investment not only in site development but also in ongoing marketing to generate traffic, which could negate any potential savings from startup costs.

Thus, while there might be lower startup costs associated with creating a distinct website, the extensive audience that established online auction houses provide is invaluable, making greater market reach the more significant advantage in this context.